Digital Marketing encompasses all marketing efforts that use an electronic device or the internet. Business leverage channels such as search engines, social media email and their websites to connect with current and prospective customers. The Internet is accessible to all very easily, would you believe me if I told you the number of people who go online every day is increasing very fast. Constant internet users among adults are increased by approximately 5% in the last three years. Marketing is always been about connecting to the audience in the right place and right time. It means that you need to meet them on the internet where they are spending much f their time.
Digital Marketing is defined by the use of numerous digital modules and channels to connect with the customers where they spend much of their time. From the website itself to a business online brochure and beyond there’s spectrum modules that fall under the umbrella of digital marketing. Some of the known modules of digital marketing are listed below.
1 Search Engine Optimization(SEO)
This is the process of optimizing your website to rank higher in search results pages, thereby increasing the amount of traffic your website receives. SEO helps you to bring the exact traffic you want to your website. Keywords are very important in the content. Keywords let the google to know your website what is it about. The channels that benefited from SEO include:
2 Content Marketing
We always heard that ‘content is the king’, great content is the fuel that drives you digital market activities.
- It is the key to the pillar of modern SEO.
- It helps you get noticed on social media.
- It gives you something of value to offer customers in emails and paid search ads.
Offering content that is relevant to your audience helps them see you as a valuable source of information. On top of that, resourceful content makes it less likely that they will tune you out.
3 Social Media Marketing
Social Media Marketing includes the optimization of your website contents on social networks. There are several social sites on which you can create pages, groups, profile, events, advertisements, and a marketplace of your website. These will bring traffics on your website because if people will see your post which will relatable to their industry the will definitely click on your website link. The more your audience wants to engage with your content, the more likely is that they will want to share it. They will hopefully influence their friends to become customers.
4 Email Marketing
Email has been around for more than two decades, and it is not going anywhere anytime soon. It is the quickest and direct way to reach the customers with information. Every consumer is very attached to their emails. But good marketers know that only simple email will not do successful campaigns. Email campaigns must be engaging, relevant, informative and entertaining. To be successful in email marketing you should satisfy these attributes.
- Be coordinated across channels
5 Mobile Marketing
Mobile phones are the best place to target customers. The mobile phone has become an integral part of our lives. It is kept in our pockets and checked constantly throughout the day. Which makes marketing on mobiles incredibly important. There are many ways to market on mobiles devices, finding the right method for your particular business is the key.
6 Pay Per Click (PPC)
Pay per click is also known as Paid Search. These are the sponsored advertisements which are paid. The marketers use this module to generate traffic on their website. But marketers only pay when their ad is clicked. PPC ads are visible and effectively for many different types of organizations. These ads appear when a person is searching for a particular keyword or term.